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Logistics and supply chain offers reputation management

Supply chain and logistics organisations are now offering customers safety and reputation management as opposed to simple transport solutions, in an attempt to manage company perceptions and reputations, according to Arend Du Preez, Managing Director, Crossroads.

Du Preez said, “The big multinational oil companies in our industry, are committed to operating safely in society. They’re committed to clean, eco-friendly operations, and take that commitment seriously. It is our company’s job to uphold its commitment to that ethos through our logistics and reputation management solutions.”

At the core of the ethos Du Preez mentions is the assumption that all road users, including pedestrians have the right to come home safely.

“All people should have the right to return safely from the roads and see their families again. Upholding the exceptional safety standards set by the major oil organisations is, as a result, a key directive.”

The Crossroads MD said in a world dominated by social media’s rapid and widespread conversations supported by rich media, the safety and social responsibility inherent to logistics operations could not be the sole preserve of the technology and the infrastructure used to facilitate it. He said the social responsibility was far deeper than paper certificates.

“It goes well beyond a ratings badge on a website,” he said. “Accidents happen, but we want to minimise their frequency as much as possible. And we want to do our bit in creating a place where people can be safe on the roads,” said du Preez.

He noted that their job was a difficult one because the company deals with vehicles on the road. “As with any other part of human life, there are scrupulous and less scrupulous operators. Even private road users’ misunderstandings of how heavy vehicles operate and the factors that affect them lead to severe accidents.”

Du Preez said however that by encouraging a philosophy that promotes responsible road use, significant training effort, maintaining the quality of infrastructure and rolling assets, and continued education, logistics management solutions could have a positive impact on the commercial industry.



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